" In the Shoes of the Customer” offers timeless, simple solutions that will help you get happy, satisfied, REPEAT customers to grow your business.

Baby Boomers are not retiring. They're inventing semi-retirement.

See how boomers are moving into seven hot semi-careers.

Learn how to keep your job and re-write your job description the way you want in the changing labour market.

Help turn the successful "me" generation into the adventurous, freedom loving "we" generation. Put on a red hat and check the hottest organizations for boomers.

What's in and what's definitely out for a life that's fabulous, more fun and better for the environment.

Start dreaming and planning your semi-retirement now. Get your investments working harder, enjoy the freedom of working less, travel longer or own a luxury $75,000 vacation villa!

After a high-profile, high-pressure and successful career as media spokesman for Toronto's Pearson International Airport, Ian Taylor set out to work less, live on less and have lots more fun. He officially semi-retired in 1988 at age 38 and lives in Hamilton and Turkey Point, Ontario, Canada.

This book is available at:
Chapters►
Publisher- Authors Choice►

or direct from the Author.
spindoc@neversaynocomment.com

9-Month National Post
Best Seller

"Excellent Tips"- Globe and Mail

Already a textbook at Red River College, "Never Say "NO COMMENT" will equip you to deal with the Reporter (or customer, or boss) from Hell. '

You'll learn to prepare core messages that will stand up to the toughest questioning, starting with our One Minute Power Message.

Then you'll learn the Customer (or Public) Service Communications formula and the Crisis Communications formula. And you'll get to play the famous Spin Doctor's Game.

Watch as three futuristic managers attend the fictional Institute for Serving the Public's Information Needs, otherwise known as Spin College. There, they learn the skills to position themselves and their organizations as public-spirited, plain-talking and professional.

Watch them come face-to-face with an ambush-style interview where they get a chance to make most of the mistakes possible, then watch as they successfully handle a wide range of other interview formats.

Everything from crafting your media lines to dress, delivery and controlling the interview. All in all, I think this is a valuable how-to book and a must for anyone who speaks for their organization.

This book sets the groundwork for preparing media messages in Taylor's trademark methods of "pillars, supports and sparklers". It's chockfull of examples from real events in the news, and contains tips on media lines, dress, delivery and controlling the interview.

With over 3,000 copies in circulation, this landmark book is for anyone who serves as an official representative or spokesperson for any cause or organization. Learn the secret skills of professional media spokespersons in this highly readable and adaptable textbook.

Book Sales: 905-522-4848
georgeolds@usa.net  or  spindoc@neversaynocomment.com